Brands are spending tens of hundreds and hundreds of bucks investing in the metaverse.
Gucci, Nike, Burberry and Walmart are impartial correct one of the corporations shopping for up digital land as a mode to promote their merchandise.
On the subject of $2bn has been spent in the past one year on metaverse real estate, per analysts.
However it for certain’s no longer only correct vast corporations turning to digital truth: some artists and smaller corporations win this unique expertise is the vogue forward for retail, and are making merchandise which will handiest be bought one day of the metaverse.
This film is from Click on – the BBC’s weekly expertise present.
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